Consider this a challenge. It's called, "Can any publication make it through more than two paragraphs of a Mumford & Sons article without mentioning their lack of banjos?"
The premise, as those astute minds among you will have worked out, is to see if we can find an article about the band that doesn't hinge its entire premise on their recent abandonment of the banjo.
Music and news publications across the web are involved, unwittingly, in our competition. Step forward our first competitor - Billboard.
No. You didn't even make it past the first sentence How about DIY?
Better. But still a rogue banjo in place. Next - Fuse, Music Feeds, Radio.com and Relevant respectively. Surely one of these three can manage it.
No such luck. We'll just have to leave it to NME to try and place it in some sort of context.
Writing something that just immediately points out how much has been made of the lack of banjo only draws attention.
We have to suspect that Consequence of Sound knew they had no chance of winning, and decided to try their hand at losing the most disgracefully. They managed it.
We're not even immune ourselves. Gigwise managed to write two and a half paragraphs of gold before the word slipped out.
What we're trying to say here, is that it's been a while now since Mumford & Sons previewed the first new song from their new album, Wilder Minds. People have got the point now, surely? It's time to stop mentioning that cursed B word and find some other things to talk about in our Mumford articles. A quick check of Twitter....
Why did Mumford & Sons stop using banjo's. That's the only thing separating them from other bands. Now there just another shitty radio band.
— colter (@Colteerrr) April 22, 2015
about to ruin your life: mumford & sons new album without the banjo
— lauren (@laurenkreuzb) April 22, 2015
Why don't any of these Mumford songs have any banjo #ifeellikeivebeencheated
— Catherine Toca (@catherine_toca) April 22, 2015
this new mumford son doesnt have not one gotdamn banjo so does it rly exist if it falls in the woods?
— spooky mulder (@hellafrais) April 22, 2015
New Mumford song has no banjo ?????? No acoustic guitar ??? None of that? Um
— Jan (@werewolfbarbie) April 22, 2015
Like, I know every artist has the right to evolve but GOOD GOD MUMFORD, WHERE'S THE BANJO????!!!
— Emily Runkle (@emilyrunkle) April 22, 2015
What's this new Mumford and sons without the banjo.
— Kash on delivery (@kashondelivery) April 22, 2015
Why don't any of these Mumford songs have any banjo #ifeellikeivebeencheated
— Catherine Toca (@catherine_toca) April 22, 2015
@BBCLater Mumford and Sons look mean and edgy and rock out. No one told me about the image makeover. Where's the banjo?
— Peter Barrett (@PeterGBarrett) April 22, 2015
Clearly everyone is going to be really shocked when Reading and Leeds rolls around.