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Britney Spears, 'Hold It Against Me': Review

We analyse singer's comeback single...

January 10, 2011 by Jason Gregory

She's tried her hardest to keep it under wraps, but Britney Spears' comeback single has emerged online ahead of its official debut at midnight (EST) on January 11. Yep, Britney's back. Again.

'Hold It Against Me' is taken from Spears' as-yet-untitled seventh studio album, and sees her team up once again with long-time producers Max Martin and Dr. Luke. (The former has been responsible for some of Spears' biggest hits.) As a result, it's safe to assume that 'Hold It Against Me' is a slice of pop genius; a song that reaffirms Spears as a genuine pop star, and one of the artists who laid the foundations for the likes of Katy Perry and Lady Gaga. Or at least you would think so.

In reality, 'Hold It Against Me' is anything but, and instead it again finds Spears trending that now familiar path where she sounds like someone desperately trying to catch-up – and more alarmingly, simply remain relevant in an era where a host of artists simply do it better than her.

Sonically, over the course of nearly four minutes, we appear to be exposed to a short musical history of the last decade of dance music – from the sticky dancefloors of a euro trance club where the most imaginative thing on offer are the dodgy narcotics to a bastardised slice of dubstep. It's sounds like the result of mashing up Tiesto with Skream, and arguably the by-product is enough to encourage the latter reaction.

Britney Spears - 'Hold It Against Me':


Lyrically, Spears isn't exactly pushing the boundaries either. “If I said my heart was beating loud, if we could escape the crowd somehow. If I said I want your body now, would you hold it against me?” she asks amid a chorus of auto-tune that shreds the singer's voice of any of her former distinguishable characteristics. Indeed, in places it's almost unrecognisable.

From an artist who provided a genuine wake-up call in 1998 with '...Baby One More Time', and then went on to both alarm ('I'm A Slave 4 U', in 2001) and thrill ('Toxic', in 2004), 'Hold It Against Me' is a disappointing return - and a song that stirs little emotion or expectation for the rest of her new album.

“You feel like paradise and I need a vacation tonight,” Spears sings at one point on the song. On the strength of this, you could argue the singer has returned from her most recent musical holiday too early. Or at the very least, she's forgotten to unpack her creativity.


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(16)
  • This is indeed a dire piece of music. What has happened to her?

    ~ by Ange 1/10/2011 Report

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  • I don't agree. I love it. I think it's actually really really good.

    ~ by Dave 1/10/2011 Report

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  • This is terribly generic. Britney is showing more and more that she's just the consequence of a machine.

    ~ by Jack 1/10/2011 Report

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  • Hater. What other pop contemporaries are doing dubstep right now? None! Britney setting trends once again. This song is insane.

    ~ by Brent 1/10/2011 Report

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  • I so agree! I'm a serious Britney fan and have LOVED her since the beginning, but I'm also a fan of GOOD pop music, which HIAM is not. Is Brit just not into making music anymore? Does she have any creativity left? She's given up on being an actual artist and is now just lending her voice/image to whatever producers tell her will be a hit. And the sad part is, these legendary producers have handed her over a pile of poop. You would think they would know better, or atleast push them

    ~ by Darlyn 1/10/2011 Report

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