Photo: WENN
A preview of Elbow's Olympic song 'First Steps' has been unveiled today.
The song was written especially for the BBC's coverage of this Summer's Games and was unveiled as part of a sixty second advert by the corporation this afternoon.
According to the BBC, the trail will run on BBC One, BBC Two and BBC Three, and will then move into a 40 second promotion for a One Show special on 18 May, the day the torch arrives in the UK from Greece.
"Animation allowed us to create a really distinctive BBC look and feel for all our Olympic marketing activity, and one that could stand out in a very busy market," said Louisa Fyans of BBC marketing. "Also, having used animation for our last two Olympic campaigns, we knew it would be flexible enough to enable us to integrate the campaign across all BBC platforms."
'First Steps' features the BBC Philharmonic Orchestra, a school choir from Elbow's old school and the London Community Gospel Choir.You can preview the song here.
