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Lady Gaga has revealed the dramatic, heavily styled advert for her new perfume 'Fame' today, (Aug 13).

The clip, which you can see below, shows Gaga clad in leather as well as a second shot where she is naked but for an army of small men crawling all over her. The promo advert was directed by Steven Klein.

The imagery is in keeping with the perfume's first advert revealed in July, which showed the singer naked and covered in tiny men. In this image, barely any skin is on show, as her rubber costume, mask and hat covers her entire body.

"Fame is an illusion — if you really want it, anyone can have it,” said Gaga previously of the perfume.

"It is the first-ever black eau de parfum and we use language like ‘black like the soul of fame but invisible once airborne,’ which makes the fragrance an allusion to the dark side of fame, the price of fame and the narcissism of fame," added Steve Mormoris, senior vice president of global marketing for Coty Beauty.

Lady Gaga previously revealed a black and white video advert for the perfume.

Meanwhile, Gaga has called for a meeting with PM David Cameron when she visits the UK in September to discuss the work she does with anti-bullying charities and how to spread the word in Britain.

"Lady Gaga's foundation works with Harvard University and Obama's government. She hopes to discuss its objectives with the Prime Minister," a source told the Daily Mail.

Check out Gaga's 'The First Ever Black' advert below...