by Michael Holder Contributor

Tags: Lana Del Rey 

Lana Del Rey announced as new face of Jaguar

'Video Games' star to launch new F-type

 

Lana Del Rey announced as new face of Jaguar Photo:

Lana Del Rey has been unveiled as the new face of car manufacturer Jaguar.

The singer will officially launch the company's new F-Type in Paris next month.

Jaguar's Global Brand Director, Adrian Hallmark, said: "The allure of Jaguar is in large part due to its duality - a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements."

The Video Games singer, real name Lizzie Grant, is no stranger to modelling, as photos of her fashion shoot as the new face of H&M were revealed last week.

The photos of Del Rey, 26, are part of the fashion retailer's autumn campaign, for which she will also feature in print and television adverts.

Lana Del Rey is set to play London's Roundhouse on 25 September as part of the iTunes festival.

It was also announced last month that Del Rey is set to re-release her album 'Born To Die' as a deluxe edition featuring seven new tracks in November.

 Below: Lana Del Rey models for H&M


Michael Holder

Contributor

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