He said that he was inspired by EPs of the past and that he hopes that a vinyl-only system would make listeners more likely to seek out the bands on the label.

 

Each EP will have four tracks, one of which will be instrumental and one must be spoken word. Garvey says that he aims to challenge new artists with the format and that vinyl will mean the EPs have more of an impact and lasting effect.

 

He told BBC Radio 4: “We don't want disposable songs - we want a 20 minute record.

 

“Young bands that are perhaps self-financing and have to make money through touring can release three EPs rather than one album. That's three times as much excuse to tour, so it's working commercially.

 

“You're making something that somebody who really loves your music is going to go and find - it's like leaving a note in your lover’s pocket that they won't find for six months.”

 

Garvey will be setting up the label with Jim Chancellor, the head of Fiction Records, Elbow's record label.

 

Elbow are playing the iTunes festival next month.