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Simon Cowell, the highly successful X Factor mogul, is planning to release his own brand of top of the range headphones.
Cowell stated that he has found a gap in the market, claiming he has never found a pair of headphones good enough for him.
"I simply wanted something better than what is in the market today. I've tried all of them, literally every single one," he tells the Hollywood Reporter. "Sony and I set out to create the best headphone in the world. We are absolutely blown away by these. With the X headphones, it's like being in the recording studio when the records are made. The sound is that clear."
It has been predicted that Simon's new venture will come into competition with hip hop's richest man (recently crowned by Forbes') Dr Dre and his high-end range of headphones Beats by Dre.
X Headphones will be released by Syco Entertainment, Cowell's and Sony's joint company.
They will be priced at £186 or $299, and will be debuted on the upcoming X Factor US series.
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