This week 50 Cent appeared on the shopping channel QVC to shamelessly plug his 'SMS by 50' headphone brand.
Let's face it he was in it for the money. He made $177,000 in nine minutes.
But then again he's already a millionaire, what he probably should have been more worried about was hammering the final nail in the coffin of whatever scrap of coolness he may have had left.
So Gigwise thought we would take a look at some more of the rap world's most uncool moments.
From Subway adverts, to bright green Ugg boots, to Justin Bieber collaborations - we've scoured the history of hip-hop to find the cringe-worthy moments that the stars would rather forget.
So sit back and take a look at the likes of Snoop Dogg, Dr Dre, Jay-Z, and Lil Wayne make complete prats of themselves... enjoy!