Photo: WENN.com
MasterCard has revealed its annual Priceless competition to coincide with the launch of the 2013 BRIT Awards, this year giving pop fans the chance to recreate videos by their UK urban idols.
MasterCard are offering fans the chance to re-record videos by Rita Ora, Conor Maynard and Delilah, which will then be shown during advertising breaks during the broadcast of the 2013 BRITs. Last year, fans of Emeli Sande and Labrinth were offered the opportunity to duet with their idols, but this year are offering a full studio session to the most devoted fans of the artists in question.
Winners will shoot a video with a full wardrobe team, plus make-up, hair and professional dancers - and also meet their idols at the BRITs 2013 ceremony.
"Last year we offered music fans the opportunity to have a Priceless Duet with their idols," says Shaun Springer, Head of Brand and SPonsorship for MasterCard UK and Ireland. "This year we are going one better and are thrilled to offer MasterCard cardholders the ultimate priceless experience - the chance to actually be their idol for the day and star as them in a music video - as well as joining them at The 2013 BRIT Awards."
Fans can enter the competition at www.somethingforthefans.co.uk
Fan can recreate videos by Rita Ora, Conor Maynard or Delilah
Fans will be directed in the videos by Emil Nava - who worked with Rita Ora on her 'RIP' video and Delilah on her 'Love You So' video.
The finished videos will be broadcast on Wednesday, 20 February during the broadcast of the BRIT Awards' ceremony on ITV1. Robbie Williams is rumoured to be performing at the show - with tabloid suggestions claiming he will close the event.
Watch Emeli Sande perform with a fan as part of the 2012 MasterCard campaign.
Below: BRIT Awards 2012 - photos from last year's show
