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The HMV employee behind the #hmvXFactorFiring tweets last week has been revealed as a woman named Poppy Rose Cleere, and she has begun to explain the motivation behind her actions.
On Thursday (January 31) Cleere used the @hmvtweets account to announce that 60 employees were being fired, tweeting that she was “live tweeting from HR where we’re all being fired.”
Taking to her personal Twitter account, Cleere wrote: “I would apologise for the #hmvXFactorFiring tweets, but I felt like someone had to speak. As someone without a family to support/no mortgage I felt that I was the safest person to do so.
“Not to mention, I wanted to show the power of social media to those who refused to be educated.”
One of her last tweets before they were all deleted was, “Just overheard our Marketing Director (he’s staying, folks) ask “How do I shut down Twitter?” #hmvXFactorFiring.”
“Since my internship started, I worked tirelessly to educate the business of the importance of social media – not as a short-term commercial tool, but as a tool to build and strengthen the customer relationship – and to gain invaluable real-time feedback from the customers that have kept us going for over 91 years.”
It was recently revealed that the full extent of the HMV firings would see 190 people loose their jobs.
Cleere added that she hoped her tweets would finally make executives see how important the social networking site is.
She even offered some helpful advice to whoever had taken control of the HMV Twitter account after her.
“@hmvtweets you need to go to ‘settings’ and revoke my account access as an admin. I’m still able to switch between accounts,” she tweeted.
A failure to adopt new technology was cited as a possible cause for HMV's demise
While Cleere might have thought she was in the safest position to post the disgruntled Tweets, far from putting employers off her venting has apparently courted job offers.
Poppy’s sister Grace has taken to her own Twitter account to tell of the “many job offers” Poppy’s received since her posts.
Below: The big news of January 2013: Bowie, Timberlake and HMV
