Photo: WENN
Elton John is planning a series of in-store performances for HMV, in an attempt to help save the highstreet chain.
The star has thrown his support behind HMV and has suggested that big artists could help to keep the chain alive by playing in-store performances.
David Joseph, the chief executive of Universal UK, said, "We've got lot of artist support for HMV.
"Last week one of our biggest global superstars said why don't we get a lot of the biggest artists to start doing gigs in HMV, just to turn up and say these are music stores, come and get your music here."
He confirmed that the 'global superstar' he was referring to was Elton John, and Elton's spokesperson Gary Farrow, also confirmed that Elton would perform - although he could not give any further details.
Gary did say any show would be 'intimate', continuing, "Elton has always been a big supporter of record shops. He will be doing something with HMV although as yet we cannot confirm what or when that would be."
David Joseph went on to say that he is hoping for a '6 Music moment', which is when BBC radio station 6 Music was scheduled to close but fans supported it and managed to avoid the closure.
Elton John could be throwing HMV a much-needed lifeline
He finished, "How HMV emerges is going to be an important factor for us, our artists and our record fans.
"I'm hoping, and doing everything I can with them, to make this a bit of what happened with 6 Music, which looked like it was going away and all of our artists said it was a part of culture didn't want to lose."
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