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Dr Dre is teaming up with Trent Reznor to launch his own music streaming service to rival the likes of Spotify and Deezer through his hugely successful Beats company. And the name chosen for the project? Daisy.
As names go, we'd have imagined that one of the biggest names in hip-hop would have come up with something with a little more clout and perhaps, dare we say it, a little more 'cool'? But no, Daisy it is.
So while naming your new project after a common flower might seem a little daft, it pales in comparison to some career decisions made by his rap rivals. From sandwich adverts to seriously dodgy movie choices, from appearing on shopping channels to sell headphones to wearing Ugg boots in videos, perhaps Dr Dre's Daisy isn't such an issue.
Check out some of the most questionable career moves in hip hop history here.