Photo: WENN.com
No one can deny that Bowie's return to music took us all by surprise and was a stroke of marketing genius, but Noel Gallagher has gone one step further and said it proves that the standard practice of bands reuniting often falls short by comparison.
The High Flying Birds man said he was blown away by the new Bowie material and that the practice of band reuniting or releasing reissues couldn't compete.
Speaking to NME about Bowie's return with new album The Next Day, Gallagher said: "It's great to hear his voice singing something new. The more you hear 'Where Are We Now?' the better it gets. The video's mad - like his f**king cat directed it."
And in comparison to other reunions, of which there are plenty in 2013, Gallagher said Bowie was miles ahead.
"What it proved to me is that reunions are f**king sh*te.
"If you had turned on the news and it had said, 'David Bowie is to do a f**king series of concerts next year', everyone would have gone, 'Oh great, can't wait, that's it, let's talk about something else'.
"But we're still talking about that song. New music and records rule, but reunion gigs are s**t, you know?"
Apparently the 'Where Are We Now?' video looks like Bowie's cat had a hand in it
Bowie's release of single 'Where Are We Now?' took everyone by surprise at the start of the year, and his ability to keep the fact that he's been working on a new album for two years without anyone knowing is nothing short of miraculous.
His album, The Next Day, is released on March 11 but is available to stream in full for free from iTunes until that date.
Below: 10 richest reunions: Which reformed British bands are raking it in?
