Photo: WENN
Myleene Klass made a cheeky reference to Justin Bieber on her Twitter account when launching her new swimwear range.
The Littlewoods Live show included Klass with a selection of models, wearing orange bikinis and pink stilettos and enjoying ice cream by a pool.
Before the event, Klass wrote on Twitter, "Here we go...ON TIME! #watchnlearnbieber."
The tweet was a reference to the fact that Justin Bieber was nearly two hours late at his own concert on Monday night (4 March).
Some fans had to leave the gig, at the O2 Arena, before Bieber even came on stage - while many missed the last train if they stayed for the entire thing.
Bieber has since apologised for his lateness, saying there was 'no excuse' and blamed the error on 'technical issues', and made a point of being on time for his concert the following night.
While it was thought that Bieber might have to pay a fine, as the concert overran, a statement from Greenwich Council has denied that.
Justin Bieber performs on time at the AT&T Center in San Antonio, Texas
"The Royal Borough of Greenwich has not taken any action against the owners of The O2 in relation to Justin Bieber's recent performance, as no breach of our licensing conditions took place," a spokesperson said in a statement.
"It is simply a contractual issue between AEG and the artist involved, as there is no requirement for performances to finish by 11pm."
Late on stage: Bieber and more stars who need to get a watch