Photo: WENN.com
Prince is set to make his first appearance at the South By South West festival this weekend, with Samsung confirming he will play at their private party.
The 'Purple Rain' guitar god will play an invite-only show hosted by the technology company this Saturday (March 16) and will reportedly be accompanied by a 22-piece live band.
Samsung's chief marketing officer Todd Pendleton told Mashable: "Having Prince in Austin at his first SXSW show will truly be a one-night only experience that our Samsung Galaxy owners and friends will remember for years to come.
"Prince is a legend and true creative and musical genius who has been innovating and pushing the boundaries of music for over 35 years. Prince's live shows are always phenomenal, and I'm sure we'll be in for some fun surprises on Saturday night."
The audience for the show will be made up of 250 people who have participated in Samsung's TecTile Wall rewards initiative, who will be selected by the company.
There have been rumours that Prince might fill one of the headline slots at this year's Glastonbury festival, having been lined up to play in previous year when plans fell through because he wouldn't commit more than six weeks ahead of the festival.
Prince is expected to bring a 22-piece band with him to SXSW
Prince put in an unexpected appearance at this year's Grammys when he presented Gotye and Kimbra with the award for 'Record Of The Year'.
He is due to recieve an award himself in coming months, with Billboard due to present him with a Billboard Icon Award in May in recognition of his 35-year career.
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