Photo: WENN
Pharrell Williams has turned the tables by suing Will.i.am in the latest development in the legal battleover the use of the words 'I Am'.
Last week, it was reported that the Black Eyed Peas man had allegedly threatened Pharrell Williams with legal action over his use of the words 'I Am' in branding as the Black Eyed Peas man finds it 'confusingly similar' to his own name. Pharrell has a creative brand called 'i am OTHER', and it was claimed that Will.i.am had taken issue with the name and logo.
However, then Will.i.am hit back at the claims and took to Twitter to say that 'no plans' to sue the Neptunes star.
Now, it has emerged that Pharrell has filed a suit in a battle to keep using his branding and prevent Will.iam from stopping him. According to TMZ, Pharrell quotes Dr Seuss' 'Green Eggs And Ham' in his application, in an attempt to draw out the differences in their branding:
"Sam I am
I am Sam
I am Sam
Sam I am"
He continued: "In contrast, the I Am Other mark means 'I am something else,' leaving what that 'else' is to the imagination of the consumer. It certainly does not mean 'I am Will.'"
Will.i.am (right) with his fellow judges on The Voice
Will.i.am is yet to respond or comment Pharrell's latest lawsuit.
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