Shock antics begin as ARTPOP campaign kicks off
Michael Baggs

12:25 29th July 2013

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28 July, 2013: Lady gaga has been getting pierced and getting naked recently, which can mean only one thing - she's got a new record coming out.

The master of shock tactics, this weekend she made an appearance at The 20th Annual Watermill Center Summer Benefit in The Hamptons, New York. Dressed in black leather and showing off her recently pierced septum, she was photographed eating out of an art installation, which featured a person lying in a coffin full of blood. Marilyn Manson would be proud.

Lady Gaga returns with new single 'Applause' on 19 August 2013, so lets just hope her new music is worth the nudity, bloodshed and other on-camera drama she will be throwing in our faces over the new few months... See photos of her appearance at the The 20th Annual Watermill Center Summer Benefit here...

Issue Four of the Gigwise Print magazine is on pre-order now! Order here.

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Photo: Rob Rich/WENN.com