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After eight years of holding the Hard Rock Calling Festival in Hyde Park and Queen Elizabeth Olympic Park, the Hard Rock brand have decided not to return in 2014. However, concert organisers are hoping for the festival to take place in future with a different name and sponsorhip deal.
A statement from the brand explained that the festival would not be returning to the capital in 2014 because they are focusing on "major European music programmes", whilst still intending to hold new music events in London and around the globe.
Hard Rock also stated that it "remains committed to supporting music and musicians through a variety of programmes" including battle of the bands, Hard Rock Rising and Hard Rock Rocks, which has seen many cities in Europe host major live music events.
However, speaking to Music Week, a spokesman from concert promoter Live Nation spokesperson said that the event could return under a new partnership.
"Live Nation Entertainment notes today’s announcement by Hard Rock International, regarding their decision not to sponsor a rock music event in London in 2014," they said. “Following record ticket-demand and audience numbers at festivals this year, Live Nation is exploring new sponsorship partnerships for its highly successful ‘Calling’ franchise."
They added: "After six years of rising ticket sales for ‘Hard Rock Calling’, Live Nation intends to build on this popular rock-festival event. “Further details about venues and timings for 2014 events will be made in due course.”
Watch Bruce Springsteen perform at Hard Rock Calling 2013 below
Hard Rock international currently boasts 173 venues in 53 countries, including 137 cafes, 17 hotels and 7 casinos.
This summer's event was headlined by Bruce Springsteen and Kasabian, and also saw performances from Paul Weller, Miles Kane, Alabama Shakes, The Black Crowes, The Cribs and many more.
Recent years have also seen the likes of Soundgarden, Iggy Pop, Bon Jovi and The Killers grace the stage at Hard Rock Calling in London.
Below: Hard Rock Calling, Springsteen proves he's still the boss
