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Not satisfied with a returning rap career, Eminem has entered the world of viral videos and set up his own video partnership, unsurprisingly named Shady Films.
Eminem has teamed up with the YouTube channel, LOUD to produce the second series of his Detroit-based shoe shop show, Burn Rubber, previously known as Detroit Rubber.
As well as being a platform for Burn Rubber, Shady Films will also be the company to host Eliott Wilson's CRWN interview show and Eminem has promised that more shows are "in development".
Watch the video for single 'Berzerk' below:
After a summer that included headlining Reading & Leeds Festival, the US rapper is gearing up to release his next full-length studio record The Marshall Mathers LP Part 2 in November.
Below: 10 exclusive shots of Eminem at Leeds Festival
