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A new TV advert containing Robin Thicke performing 'Blurred Lines' has been banned from being shown in the UK before 7.30pm following a flurry of complaints from viewers. See the advert below.
The advert for Beats Pill speakers shows Thicke and three female models, dressed in see-through outfits, dance with Dr. Dre's new music product as Thicke croons 'Blurred Lines' - already infamous for its questionable and controversial lyrics.
Contactmusic reports that almost 100 viewers have complained to the Advertising Standards Authority, claiming that the ad is 'sexist and degrading to women', while others found it unsuitable to be broadcast during daytime before the watershed.
Watch Thicke's Beats Pill advert below
A spokesman from the Advertising Standards Agency said that "some viewers might find elements of the ad distasteful", but adding that the commercial "did not showsustained, overtly sexual or provocative behaviour."
Beats Electronics International claim that the ad was not intended to be offensive.
It isn't the first time that the track has been banned, after a number of UK Universities banned the track from being played on campus last month.
Below: Robin Thicke headlines iTunes Festival gig in London
