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Life Is Beautiful is the new Las Vegas event organised by internet billionaire Tony Hsieh. Acts on the impressive bill include the likes of Kings of Leon, Vampire Weekend and Beck.
The new inner-city event is hoping to capture some of the spirit from the surrounding desert, with art being imported from much loved hippy-fest Burning Man. Judging from these photos, this festival looks like it could give us a reason to go to Vegas that isn't just our friend's jaded attempt to re-create The Hangover on his stag do.
While the UK's festival season fades into distant memory, check out these awesome shots of Kings Of Leon, Beck, Vampire Weekend and more in the scorching Vegas sun.
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