Photo: Youtube
The inaugural Youtube Music Awards took place last night (3 November 2013) - seeing performances from the likes of Arcade Fire and Lady Gaga while Eminem and Taylor Swift took home awards. Watch the full ceremony below.
Hosted by the brilliant Jason Schwartzman and awesome Reggie Watts, the ceremony was 'unscripted' and kind-of chaotic - making a welcome change from the usual super-shiny, over-sanitised glitzy awards shows that we've become accustomed to, but also occasionally falling flat on its arse/face.
While the winners largely reflected some sort of America-cenric Youtube popularity contest, the performances themselves were pretty good. Highlights included 'An Abridged History Of Music On YouTube', Schwartzman and Watts occasionally jamming for some reason, Arcade Fire's Win Butler 'pulling a Kanye' during Taylor Swift's award and Eminem making up for his shoddy miming on SNL with an absolutely belting performance.
Let's hope the BRIT Awards learn from this and inject a little more fun when they return.
Watch the full Youtube Music Awards ceremony below
WINNERS:
Video Of The Year:
Epic Rap Battles Of History – 'Barack Obama Vs Mitt Romney'
Demi Lovato – 'Heart Attack'
Girls’ Generation - 'I Got A Boy' (winner)
Justin Bieber (Feat. Nicki Minaj) – 'Beauty And A Beat'
Lady Gaga - 'Applause'
Macklemore & Ryan Lewis (Feat. Mary Lambert) – 'Same Love'
Miley Cyrus – 'We Can’t Stop'
One Direction - 'Best Song Ever'
PSY - 'Gentleman'
Selena Gomez - 'Come & Get It'
Artist Of The Year:
Eminem (winner)
Epic Rap Battles
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift
Response Of The Year:
Boyce Avenue (Feat. Fifth Harmony) - 'Mirrors'
Jayesslee - 'Gangnam Style'
Lindsey Stirling And Pentatonix - 'Radioactive' (winner)
ThePianoGuys - 'Titanium / Pavane'
Walk Off The Earth (Feat. KRNFX) – 'I Knew You Were Trouble'
YouTube Phenomenon:
'Diamonds'
'Gangnam Style'
'Harlem Shake'
'I Knew You Were Trouble' (winner)
'Thrift Shop'
YouTube Breakthrough:
Kendrick Lamar
Macklemore & Ryan Lewis (winner)
Naughty Boy
Passenger
Rudimental
Innovation Of The Year:
Anamanaguchi - 'ENDLESS FANTASY'
Atoms For Peace - 'Ingenue'
Bat For Lashes - 'Lilies'
DeStorm - 'See Me Standing' (winner)
Toro Y Moi – 'Say That'
