Photo: WENN
A new campaign has been launched today, calling for movie style ratings to be given to sexually explicit music videos.
Rewind&Reframe is a new website, set up with the intent of 'young women challenging the content and impact of music videos'. The campaign has been set up in partnership between organisations EVAW, Imkaan and OBJECT.
A statement on Rewind&Reframe reds: "A new website is launched where young women from around the UK are blogging about their views on music videos, and open letters have been sent to the Chief Executives of the BPI and vevo, and to David Cameron. An online petition addressed to the Prime Minister is calling on him to put age ratings on music videos whether they are sold in shops or viewed online."
They continued: "Rewind&Reframe has been set up by women’s organisations the End Violence Against Women Coalition, Imkaan & Object and involves young UK-based women sharing their views on the way many music videos make them feel: at best uncomfortable and in many other cases threatened and angry. The young women have criticised the sexualisation and racist stereotypes in videos by artists including Robin Thicke, Calvin Harris, Iggy Azalea and Major Lazer."
An emotive post from one of the website's bloggers reads: "There are times when I hate myself for liking certain kinds of music or song. They have good beats but the videos and the message is sometimes completely repulsive, and even hateful… Music videos are affecting dance too, women are just expected to dance in a sexual way… There is nothing left for women that has not been sexualised. People always talk about choice, but where is my choice to not be sexualised when everyone expects and sees only that when they look at me?”
The news comes after Mumsnet conducted a poll last week that found that 81.7% of children had repeated X-rated lyrics, discussing sexual matters, completely oblivious of the explicit content. 1,500 parents were questioned in the survey, which highlights the potential damage of youngsters being exposed to such content at an early age.
