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Irish singer songwriter James Vincent McMorrow has hit out at modern day album advertising campaigns, claiming the best way to convince people to buy a record is simply not to 'bullshit people'.
The folk/soul singer returns next week with his second solo album, Post Tropical, and has discussed the record in depth with The Guardian, and seemingly singled out Lady Gaga's ARTPOP campaign as an example of how far music promotion has fallen.
"Just be real, don't bullshit people," says the 'Cavalier' singer, discussing his approach to music and the media. "It's like half the campaign of selling a record is trying to convince people that you're an artist. Well, I am an artist. This is what I do.
"I don't have to get Jeff Koons to make a fucking replica of me to try and convince you that it's art."
Below: Jeff Koons designed Lady Gaga's impressive ARTPOP album artwork
Discussing his new album, he describes it as a progression, as he is aiming to avoid drawing influences from previous eras and explore the possibilities open to artists today.
"I have no interest in making music that's built for an antique shop," he adds. "I love that it's 2013, 2014 – I love that I can do these things with technology. It bothers me when musicians listen to music from the 60s and try and recreate it. Those people weren't trying to recreate music from the 20s. Why do it?
"I wanted to make something that was beautiful in whatever it did, wherever it went."
Post Tropical is released on 13 January, 2014.
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