Photo: WENN
Former boyband star Kevin Jonas has announced the birth of his first child in a fairly unique way - the news was distributed via a tweet sponsored by a washing detergent company.
Forget teaming up with OK! magazine, the musician and his wife appear to have struck a deal with laundry detergent brand Dreft, who were quick to update followers with every stage of his wife Danielle Jonas' labour, as well as the first photo of the baby.
Love using @Dreft as we prepare for Baby Girl! Follow @Dreft for exclusive content from our growing family!#BabyJonas #DreftAmazingbBabyDays
— kevin jonas (@kevinjonas) February 1, 2014
I'm so excited #BabyJonasIsComing
— kevin jonas (@kevinjonas) February 2, 2014
Here we go we're pushing!!!! #babyjonas
— kevin jonas (@kevinjonas) February 2, 2014
The musician, 1/3 of disbanded sibling pop rock outfit The Jonas Brothers, even encouraged fans to use the hashtag #BabyJonas. Was he not a little too busy, y'know, holding his wife's hand during her labour to tweet updates via a laundry detergent company? Weird.
On this day, a little star was born. Meet Alena Rose Jonas. #BabyJonas pic.twitter.com/Wm0LoXDwCb
— Dreft (@Dreft) February 2, 2014
Even the littlest star can outshine the biggest game. Congratulations @KevinJonas & @DanielleJonas! #BabyJonas
— Dreft (@Dreft) February 3, 2014
We suppose it's more interesting and er, enterprising than a simple birth announcement in a newspaper.
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