More about: U2
U2's new song 'Invisible' has raised over $3 million for the AIDS charity RED, after Bank of America agreed to donate a dollar for everyone that downloaded the song for free.
The song premiered on 2 February during the Superbowl commericials, which were watched by 112.2 million people. It was announced during the commercial that the song would be available via a free download, and that the Bank of America would donate $1 to RED for every download made on the 2 and 3 February.
Watch the Superbowl ad for 'Invisible' below
Within the first hour of the ad's broadcasting, more than one million people had downloaded the song, and the current total according to RED's website is $3,144,477 "and counting", despite the small print stating a $2 million limit to the bank's generosity.
RED partners with global companies to create products whose profits go partly to The Global Fund. Since its creation, RED has raised over $250 million for The Global Fund, which provides testing, treatment and prevention services for HIV and AIDS to people in the world's poorest countries.
Meanwhile, U2's other recent track 'Ordinary Love', written for the film 'Mandela: Long Walk To Freedom', has been nominated for an Oscar for Best Original Song.
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More about: U2