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Apple is reported to be structuring a deal with an unnamed artist for a major iTunes exclusive, following the success of Beyonce’s iTunes album launch in 2013.
A source at SXSW told Digital Music News they were not able to publish any names, but it will be a major artist we’ve all definitely heard of.
The artist in question is said to have really liked Beyonce’s strategy and independence of only working with iTunes on her self-titled album.
"iTunes and Beyoncé are very happy with the results of that exclusive," said a source to the website. "So you’re going to see something similar coming up, [unnamed artist] really likes the idea.
Spotify won’t get this, nor will any streaming service for that matter. You will have to buy this from iTunes."
Watch Beyonce's raunchy 'Partition' video below
The deal will be exclusive to iTunes, meaning it will be unavailable on Spotify on any other streaming service.
According to reports the artist will use a mix of social media like Twitter and Facebook to seed out special giveaways and bonuses in the lead up to the release.
Better keep an eye on your Twitter feed then!
