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Tragedy has struck Snowbombing festival in Austria, after a British man collapsed and died yesterday (Monday 7 April, 2014).
The Guardian reports that a 25-year-old man from West Bromwich collapsed on the first day of the music and snowsports festival at the the Mayrhofen ski resort in the Zillertal Valley, Austria.
"The man was treated by paramedics but lost consciousness and died," said a Mayrhofen Police spokesman.
Meanwhile, a Snowbombing spokesman added: "We have offered every assistance and our thoughts are with the man's family. His next of kin are being contacted. We cannot comment further at this point."
It is claimed that the man complained of pains in his chest before collapsing at around 4pm. A post-mortem to determine the cause of death is to take place today (Tuesday 8 April, 2014).
Snowbombing continues with appearances from The Prodigy, The Chemical Brothers, Chase & Status, Rudimental, Groove Armada, Four Tet and many more.
