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Lily Allen has revealed her (perhaps justified) shock when she saw the a less than positive response to her new music from fans who had heard tracks from her new Sheezus album.
The singer who is currently gearing up for the release of her third studio album, spoke to Popjustice about being copied into an internal email with less than positive feedback. She saw the comments after being accidentally copied in to an email, needless to say the general public were up to their usual profane mischief...
"I accidentally got copied in on a whole bunch of it and reading it was one of the most horrible moments of my life," said Lily Allen in the interview. "They don't actually tell the people what it is that they're listening to. So a lot of it was just people going 'is this Lily Allen? It fucking is Lily Allen', 'If this is her I thought she'd fucking retired the stupid c***!'
"This is about six months ago, too, so it really set things off well. The thing is, people who take part in market research: are they really representative of the marketplace? Probably not."
Check out the video for Lily Allen's 'Sheezus' below
"I find it totally unhelpful," she added, admant to not let it get her down. "My mum's a film producer and they do these market research screenings, and more often than not it's just like school - people don't have opinions but because they're asked for them they come up with something and then it becomes a statistic... I'm yet to see an example of market research where it's actually good."
Below:10 classic Lily Allen quotes as star reveals pop comeback
