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We're officially 20 days away from the release of Lana Del Rey's highly anticipated third album, Ultraviolence.
After keeping fans in the dark for the best part of the year, in March information about the highly mysterious record began to surface. It's now May, and we've heard the album's lead single, seen the video, listened to another track, and previewed another.
It's safe to say the album campaign for Ultraviolence has well and truly kicked into gear, and from what we've seen so far, both the music and visuals follow a strict blueprint. The tracks we've heard so far - 'West Coast', 'Shades of Cool' and 'Ultraviolence' - are all guitar-tinged pop ballads, whilst the visuals are black and white, simple, and gritty.
If you've lost track of proceedings, here's every important step of Lana Del Rey's Ultraviolence campaign. We can't wait for June 16.
