Photo: WENN
Usher will be releasing his new single exclusively through boxes of cereal, it has been revealed.
In a rather unexpected feat of cross-promotion, the R&B singer will be giving away 'Clueless' with special edition boxes of Honey-Nut Cheerios in US supermarket Wal-Mart.
Instead of a CD taking up valuable cereal space, fans will be pleased to hear the box will simply feature a unique download code for the single.
Despite their being no defined reason for this collaboration, an equally strange advert has surfaced promoting the odd partnership, featuring the singer dancing with the Honey Nut Cheerios mascot.
Watch the advert for the Usher/Cheerios collaboration below:
It is currently unknown as to whether Usher will release his music exclusively through cereal in the future, however we would assume this is a one off deal.
Usher's eighth studio album UR currently has no release date.
