They can't get it right every year...
by Alexandra Pollard | Photos by WENN.com
Every year, hundreds of bands are tipped to be "the next big thing" by music critics. Few of these are taken as seriously, however, as the BBC's Sound of... list since its creation in 2003.
Some of the winners have gone on to very successful careers - 50 Cent, Jessie J, Ellie Goulding... In fact, some of them are even Adele. Well, one of them is Adele.
There are a few though whose fiery hype was extinguished as quickly as it was ignited, and whose names these days illicit little more than a "Oh yeah, the one with that song... It went kind of like... No I don't know."
To refresh your memory of the good, the bad, and the Mika of the BBC's Sound of... list since it began, here's what they've all been up to since their big win.