Arguably one of the most important figureheads in modern music, Kanye West really does have the right to be considered a genius. However, like all geniuses experimentation and trial and error are all a part of getting to that pinnacle point that spawns greatness. Forget trial, Yeezus is an error of epic proportions.

The point at which Kanye stopped caring about public opinion was a long time ago. Believing his own hype based upon the accolades of yesteryear, his need to continually break through creative restrictions has finally ended with a dud. While it took a little while for people to understand his other creative turning point, 2008‘s 808s & Heartbreak, this time there’s no sudden realisation that an upping the bar moment was staring people in the face the entire time.

With atrocious techno beat influences, that sound as outdated as an Atari game minus the respectable retro quality, sonically abrasive joints such as 'On Sight', on which Daft Punk continue their run of underwhelming creativity, and 'Send It Up' add to an album seriously lacking in cohesive awareness. A pick n mix of instrumental insertions, the only backdrop that displays any type of creative flair is the one displayed on 'Bound 2'. It’s just a shame about the song’s basic lyrical content - “I wanna fuck you hard on a sink/ After that give you something to drink.”

Listen to Kanye West's Yeezus album below

Rants and tirades aplenty, early reviews [tailored more towards a positive opinion] claim the album will go over most listeners heads. If this is the case then what is so mind blowing about the lyrics, “Black girl sippin’ white wine/ Put my fist in her like a civil rights sign”? Not all-the-way terrible, moments of tolerable Yeezy come in the form of 'Guilt Trip', once you get past his painfully rough singing voice, and the system fighting 'New Slaves'. Whilst not groundbreaking, these really are the best of a bad bunch.

So far left field that it might not even be in a field, calling ‘Yeezus’ art, which a lot of so-called avant-garde trendsetters are doing, is like calling a blank canvas splattered with paint by an infant art. Full of shock value just for the sake of it, ‘Yeezus’ is an incredibly self-absorbed project with quite possibly the worst bout of arrogance ever laid down on a track - listen to 'I Am A God' for evidence. When working as one beats and lyrics are usually married together in musical matrimony. On this go round however it all ends in divorce. Sorry Kanye, but this is more recycle bin rap than genre defining inventiveness.