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As Kanye West puts the finishing touches on his long-awaited new album, Yeezus, we welcome back one of the most talented and relentlessly entertaining stars in hip-hop.
Not only does Kanye have a knack for near-perfect hip-hop tunes, but the man sure knows how to get himself media attention. Whether it's telling Taylor Swift or Simian Mobile Disco they don't deserve awards they've just been presented with or walking head-first into street signs, what Kanye says and what Kanye does always makes the headlines.
When it comes to Kanye talking about Kanye, he sure has a way with words - once describing himself as 'the McDonalds of music' and stating when winning an award of his own that he can't think of anyone who deserves it more.
So, as we gear up for the imminent arrival of Kanye's humblingly titled Yeezus album, check out some of his finest moments in video form...