With the latest improvements that have taken over the Artificial Intelligence scene, more and more online companies appeal to such tools to get more positive reviews in the digital environment. Although it might not look like a big deal, presenting fake reviews negatively impacts customers’ experience.

How do Fake Reviews Impact the Market?

Fake online reviews usually majorly impact upcoming customers’ experience by setting unrealistic expectations, decreasing delivery times, and ultimately lying about the product/service itself.

Moreover, reputable online shops with true reviews left by actual customers can use those to improve their customer experience. For example, if an online shop gets ten reviews related to the bad packaging of their deliverables, it may be the perfect time to switch to bubble-wrap packaging or change something to upgrade the service.

Similarly, suppose an online shop gets multiple reviews about delayed deliveries and is completely sure they sent the packages within the right time frame. In that case, it might be the right time to discuss with the courier the issues and solve the problem together.

This can be valid for online platforms, too. Although they offer only informational content to their readers, getting reviews lets them know if it is too hard to read or uses unnecessary filling text. For example, the team at GoingGambling carefully reads all the customer feedback weekly and develops new improvement plans.

Customer reviews are very important, offering businesses valuable advice on how to improve the customer experience. And because more happy customers means more sales.

Popular mechanisms for implementing fake reviews

Fake reviews are usually found in two particular places – goodie shops and gambling aggregators.

The first category falls under the desire to sell more. Regardless of whether we are talking about clothes, phones, electronics, or even console games, people tend to rely very much on others’ sayings. This is why hundreds of positive reviews will probably convince another customer to buy that specific product.

The second category is usually related to referral links. The flow is quite simple: a customer clicks a link that is highly praised in comments, registers and makes a bet, and the aggregator owner receives a percentage of the money that particular customer spent using their link.

However, this second category is even more important than the first one, as many people who fall for such scams are usually those who need to be made aware of the available resources. It is crucial to educate yourself before jumping into the online gambling world and ensure you are not scammed using your own money.

How to Spot Fake Online Reviews?

When spotting the fake reviews available online, it was quite easy to tell five or ten years ago – everything was so repetitive. People who wrote counterfeit reviews back then usually could not come up with impressive variations of their ideas, so they simply changed the word order and punctuation.

However, these days, it is way more complicated to spot fake reviews online, especially with the integration of Artificial Intelligence.

A similar idea, in other words

AI software is capable of saying one simple sentence in a million ways. Thanks to their complex and global-wide databases, this type of software can reword any comment someone writes and turn it into a positive one.

When it comes to comparing two texts, one written by hand and one generated by AI software, telling the difference is almost impossible for a normal person.

If you see five or more comments that say the same thing but use different words, those five comments may have been generated using AI.

Complex adjectives

A characteristic of AI-based fake reviews online is the use of complex adjectives. These software systems do not have emotions and do not know how to use adjectives, so the reader will truly understand what they want to describe. This is why AI uses tons of adjectives, some full of extravagance.

Error-free

When was the last time you wrote a completely error-free text? Exactly.

AI software, on the other hand, never makes grammar or punctuation mistakes. If you spot multiple comments that have no errors at all, there are two viable options: they are either generated by AI, or you are on a grammar website.