Casino bonuses are not the only tool operators use to attract and increase their player base. It is definitely the most effective one, though, so let’s get into why all operators from the international igaming scene rely on freebies to convince players to pick their platform.

Well, the explanation is simple if you look at it from a financial standpoint. As an operator, you are trying to sell financial risk. People are coming to your website or street location to risk their money, and it is not the most attractive product to sell, right? If they have to put their money on the table, you have to give them a good motivator to do so.

Therefore, we will cover some of the basics regarding this casino promoting strategy but also explain why giving money away from free benefits both the players and the casinos.

Why Do Casinos Promote Free “Winning Opportunities”

Well, you cannot just expect people to suddenly get in line to register on your platform, right? There are already hundreds of them giving away hundreds of free rotations, sign-up rewards, and loyalty prizes that will definitely convince gamblers to reconsider their choices.

The toughest job a casino operator has is to understand player preferences and trends so it can align with them and provide valuable incentives that can enhance the user experience, and therefore, benefit from their loyalty and time spent on the website. On top of that, free bonuses will also encourage players to deposit, explore the game offering, and of course, give them an extra chance to score a win.

Basically, casinos are trying to convince players to do what they want the most: spend time betting money and playing games.

Different Bonuses For Different Objectives

Most of you already know that casinos do not offer only one type of bonus but several of them. Well, each casino bonus has its own goal and purpose, and based on what the casino is looking to obtain, here are some metrics casinos will definitely measure while having active promotional campaigns:

• New users: If a casino is looking to increase the number of registered players, collect their email addresses or convince them to complete the KYC, you will see a brand-new welcome bonus offers popping out.
• When the casino needs liquidity: If the operator is testing a new payment method or just simply aims to convince players to deposit, it will come up with new attractive deposit bonuses. Players usually receive a bonus based on their deposit, and through the T&Cs, the casino forces them to wager the bonus a couple of times, which means an increased rate of money is waged on the platform.
• Increased Retention: Convincing players to remain loyal to a certain casino platform may sometimes be more difficult than convincing them to register. Therefore, operators would launch cashback incentives, free spins, loyalty-based reward systems, and all kinds of promotions, giving players all the reasons to return.

SlotsCalendar is an excellent portal where you can find all the casino bonuses you can think of. Their team is also testing all the bonuses before publishing them, so give it a try.

Most Popular Casino Bonuses You Can Find Online

We care about your safety, which also means that we would never give you information that would lead to you being misinformed. Since casinos already know what type of bonus is driving the best results, we will also list them right here so that you know what to focus your attention on.

The reasoning behind this is that casinos tend to invest more resources into these offers, making them more advantageous for the casual player. Here is a list:

• Welcome Bonuses: This is probably the most popular incentive out there. You will find it at 99% of the existent online casinos. In most cases, it comes with a 100% bonus on your first deposit, and you may also receive some extra spins.
• Deposit Bonuses: We have already covered the above. The requirement for you to claim this incentive is to make a real money deposit, respecting the bonus T&Cs. The chances are you will probably end up with double the amount in your balance.
• No Deposit Bonus: A very attractive incentive that players love the most is a promotion where you don’t have to deposit or risk any of your own money. The rewards are typically smaller, but it is guaranteed that you are not losing anything.
• Reload Bonus: These are everywhere, have no limits, and most already registered gamblers can opt for them. You just have to reload your account, and the operator will reward you for doing that.
• Cashback rewards: A type of bonus that will reward you with a percentage of your previous losses. If it’s 10%, you will get 10% of the money you lost in the last couple of days.

Direct Advice For Casino Operators

We also understand that operators might struggle, considering how competitive this industry is. After a quick analysis, we found out that there are certain operators who manage to stand out and successfully promote their service with a higher conversion rate. This is what we advise you to do:

• Do market research and try to offer higher rewards. If the average welcome bonus offers 100% for the first deposit and 100 free spins, double it and see what happens.
• Lower your wagering requirements. Run a test and go below the 35x industry average. Bonuses with 10x or 15x playthrough requirements are way more attractive.
• Strategize your timing. Never miss the chance to launch and promote your incentives that can perfectly align with special occasions like Christmas, Easter, Summer holidays, and so on.
• Be transparent. Do not try to hide your abusive requirements somewhere inside the T&Cs page with the smallest font you have ever used. Let your players know what the requirements are right from the beginning.

Good Luck!

If you are a player reading this, make sure you do your own research every time you plan on claiming a casino bonus. Never take anything for granted, and try to have as much fun as possible. If you plan to launch an online casino, respect your users and be honest. The goal is for everyone to have a good time while being active in this volatile industry.