After COVID-19, everyone is turning to freelancing. And in 2023 alone, over 64 million people in the U.S. engaged in freelance work, with many relying on platforms like Upwork and Fiverr. These platforms promise opportunities but require a strategy to handle them effectively.

In this piece, you’ll learn how to handle gig work platforms and the methods to overcome competition.

Types of Platforms You Need

Here are the main types of platforms you should know about — depending on your skills and goals.

General Platforms

These are great if you’re offering services across multiple industries, like writing, design, marketing, or web development. Examples include.

Upwork

Image Source: Upwork

Upwork is one of the largest freelancing platforms. The platform allows you to bid on jobs, and clients can hire you directly after reviewing your profile and proposals.

While it’s competitive, the key is to start with smaller projects to build your reputation. Upwork also offers secure payment systems, including milestone-based payments, which ensure you get paid on time. It’s a solid choice for freelancers seeking steady work and growth opportunities across diverse industries.

Fiverr

Image Source: Fiverr

Fiverr is perfect for quick, one-off gigs, where freelancers create “gigs” offering specific services at set prices. Whether you’re a graphic designer, writer, or voiceover artist, Fiverr allows clients to find and hire you directly without a lengthy proposal process.

It’s beginner-friendly and works well for freelancers looking to offer niche or creative services. The platform is highly competitive, so creating standout gigs with clear descriptions and examples is crucial. Fiverr’s system makes it easy to manage multiple projects, and its tier-based structure allows you to earn more as you gain positive reviews and complete more gigs.

Freelancer

Image Source: Freelancer

Freelancer connects freelancers with clients in industries like tech, design, and content creation. You can bid on projects or participate in contests to show your skills. It’s a good starting point for beginners but requires effort to stand out in a crowded marketplace.

The platform offers tools for project management, including time tracking and progress monitoring. Payments are secured through milestones, giving both freelancers and clients peace of mind.

Niche Platforms

If you have specialized skills, niche platforms let you focus on your expertise without competing with a broad audience.

“Specialized platforms help you stand out by connecting you with clients who value your specific skills,” says Martin Seeley, CEO of Mattress Next Day. “It’s a great way to build a reputation in your field without getting lost in the crowd.”

Here are the best niche platforms.

• Toptal: Perfect for experienced developers, designers, and finance experts. It’s highly selective but pays well.
• Behance: A great place for creative professionals like graphic designers, illustrators, and photographers. It doubles as a portfolio and a job-finding site.
• WriterAccess: Built for freelance writers, editors, and content strategists. It matches you with clients based on your skills and experience.

Location-Based Platforms

For those offering services like home repairs, personal assistance, or delivery, location-based platforms are the way to go. Examples include.

• TaskRabbit: Great for physical tasks like moving, cleaning, or assembling furniture. You set your area and rates, which make it flexible.
• Thumbtack: A platform for local professionals, from handymen to photographers. It connects you with nearby clients needing your specific services.
• Rover: If you love animals, this platform is perfect for pet sitting and dog walking gigs.

Industry-Specific Platforms

Some platforms cater to particular industries that make it easier to connect with clients who need your expertise.

“Platforms tailored to specific industries make it easier to find clients who value your expertise. This focus helps you land projects that align with your skills and experience,” says Hamza G. Email outreach expert at Outreaching.io.

Here are some of the best ones.

• 99designs: Tailored for graphic designers, it’s a competitive platform with contests and direct projects.
• SoundBetter: If you’re into music production, this is the go-to place for finding clients in the audio space.
• We Are Rosie: A platform for marketing professionals, which offer remote gigs with top brands.

Remote Work Platforms

If you’re looking for steady, long-term remote work, these platforms are worth exploring.

• We Work Remotely: Focuses on remote jobs across various industries, like tech, design, and customer support.
• Outsourcely: Aimed at connecting startups with remote talent, it’s great for tech-savvy professionals.
• FlexJobs: Offers flexible remote jobs, including freelance, part-time, and full-time roles, with a focus on quality postings.

“Remote job platforms like these help professionals find opportunities that fit their skills and lifestyle,” says Jason Ford, Remote Work Consultant. “They simplify the search and connect you with roles that offer both flexibility and career growth.”

How to Navigate Gig Work Platforms

Let’s talk about how to go from signing up to landing steady work.

Pick a Platform That Fits Your Skills

You are already aware not every platform is right for you, so don’t waste time on one that doesn’t match your expertise. For example, if you’re a writer, Upwork or Fiverr work well. If you’re a designer, Behance or 99designs might be better.

“Choosing the right platform is about aligning your skills with where the demand is,” says Steve Morris, Founder & CEO of NEWMEDIA. “The right fit can mean better projects, higher pay, and less time wasted on unsuitable opportunities.”

Look at the kinds of projects posted, the average pay, and how competitive it is. Choose one or two platforms and focus on them to avoid spreading yourself too thin.

Here’s how you can become a pro in this step.

• List your top skills and look for platforms that specialize in them.
• Read reviews or join freelancer forums to see what others say about those platforms.

Don’t be afraid to try a platform for a few weeks and move on if it’s not working.

Set Up a Profile That Sells

Your profile is your shop window. “A weak profile means fewer clients, no matter how talented you are. Start by writing a headline that grabs attention. Instead of Web Developer, try something like Experienced WordPress Developer Who Delivers in 48 Hours,” says Richard McKay, CEO & Managing Director of Sprung Gym Flooring.

Next, write a bio that’s short and specific. Tell clients what you do, who you help, and why they should hire you. For example, “I help small businesses create fast, user-friendly websites that attract more customers. With 3+ years of experience, I’ve delivered over 50 projects that boosted client sales by 20%.”

Here’s how you can become a pro in this step.

• Add a professional photo (no selfies or party shots).
• Include work samples or links to a portfolio, even if it’s a personal project.

To stand out in competition, regularly update your profile to reflect new skills or projects.

Learn How the Platform Works

Every platform has its own system. On Upwork, you send customized proposals to clients, while Fiverr lets you create set-price gigs. Spend time learning the basics.

Like, how does payment work? What are the fees? And what’s the best way to get noticed?

Most platforms have tutorials or FAQs that can help. James Forsyth, Founder of Quality Contracts, advises, “Understanding the rules keeps you from breaking them by accident, like communicating with clients outside the platform, which can get you banned.”

Here’s how you can become a pro in this step.

• Watch platform tutorials or read guides.
• Browse successful freelancer profiles for inspiration.
• Test the features — post a gig, send a proposal, or complete a practice task.

Start Small and Build Your Reputation

When you’re new, clients don’t know if they can trust you yet. That’s why starting with smaller, easier jobs is key.

Camilla Davis, Client Solutions Coordinator at HeadshotPro, shares, “Focus on delivering excellent work and getting good reviews. Even one or two positive reviews can make a huge difference. For example, if you’re a designer, offer to design a single logo instead of a full branding package. Over time, you can move on to bigger projects as your profile grows.”

Here’s how you can become a pro in this step.

• Don’t underprice yourself, but start with competitive rates to attract clients.
• Always deliver on time or communicate if you need an extension.
• Politely ask happy clients for reviews — they often won’t leave one unless you remind them.

Many well-known professionals started small, just like you. For example, Grammy-winning artist Billie Eilish began by posting her music on platforms like SoundCloud.

Image Source: SoundCloud

It’s a reminder that small steps can lead to big opportunities.

Write Proposals That Get Noticed

A good proposal isn’t about you — it’s about the client. Start by addressing their problem. For example: “I see you’re looking for someone to redesign your website to increase traffic. Here’s how I can help.”

Jake Smith, Founder of Absolute Reg, shares, “Be specific about how you’ll solve their problem. Avoid generic lines like, “I can do this job,” and instead outline your plan briefly. End with a clear call to action like, I’d love to discuss this further. Let me know if we can set up a quick call.”

Here’s how you can become a pro in this step.

• Personalize each proposal instead of copying and pasting.
• Keep it short—clients don’t have time to read essays.
• Focus on how you’ll deliver results, not just what you do.

Communicate Like a Pro

Once a client responds, clear and professional communication is crucial. Reply quickly, but don’t rush. Answer their questions and ask your own to fully understand the project.

William Westerlund, SEO Expert at Tradeit, advises, “If a client wants a blog post, ask about their target audience, tone, and key points to cover. This shows you care about getting it right.”

Here’s how you can become a pro in this step.

• Use polite, professional language — avoid slang or overly casual tones.
• Confirm all project details before starting to avoid misunderstandings.
• Keep communication on the platform to protect yourself in case of disputes.

Manage Your Time and Workload

It’s tempting to accept every gig, but taking on too much leads to burnout. Use tools like Google Calendar to track deadlines and prioritize tasks.

“Break larger projects into smaller milestones to stay on track. For example, if you’re designing a website, deliver the wireframe first, then move on to the visuals.

Here’s how you can become a pro in this step.

• Be honest with clients about timelines—don’t overpromise.
• Set aside specific hours for work and stick to them.
• Build in buffer time for unexpected delays or revisions.

Handle Payments Safely

Most platforms have secure payment systems, so use them. Don’t agree to work outside the platform, even if a client offers to “save on fees.” This puts you at risk of not getting paid.

For larger projects, use milestones. For example, request payment for each phase of the work, like completing a first draft or submitting a design concept.

Here’s how you can become a pro in this step.

• Always check if the client’s payment method is verified.
• Use escrow systems when available — they hold the money until the job is done.
• Keep all payment-related communication on the platform for record-keeping.

Challenges of Gig Work Platforms and How to Overcome Them

Working on gig platforms has its perks, but it also comes with challenges that can make the experience frustrating. Here’s how to handle the most common problems freelancers face on gig platforms.

High Competition

With thousands of freelancers on the same platform, standing out is not easy. Clients often receive dozens of proposals, which make it tough for newcomers to get noticed.

Here’s how to overcome it.

• Focus on Niches: Instead of offering broad services like “graphic design,” specialize in something specific like “logo design for startups.”
• Personalize Proposals: Write proposals that directly address the client’s needs instead of sending generic messages.
• Build a Portfolio: Even if you’re new, show personal or mock projects to prove your skills.

Low Starting Rates

Many freelancers feel forced to work for low rates just to land their first few gigs. This can lead to burnout and frustration.

Here’s how to overcome it.

• Start Competitive: Set rates slightly below market average to attract clients but still value your time.
• Deliver Quality Work: Impress clients with exceptional results, and they’ll often be willing to pay more for your services in the future.
• Raise Rates Gradually: Dan Close, Founder and CEO at We Buy Houses in Kentucky, adds, “Once you’ve completed a few projects and gained good reviews, increase your rates to reflect your growing expertise.”

Platform Fees and Cuts

Most gig platforms take a percentage of your earnings, which feel like a big loss — especially when you’re just starting.

Here’s how to overcome it.

• Budget for Fees: When setting your rates, factor in the platform’s fees so you don’t feel shortchanged.
• Focus on Bigger Projects: Larger projects often mean less frequent fee deductions compared to lots of small tasks.
• Find Repeat Clients: Build relationships with clients who regularly hire you, which reduce the need to bid on new jobs.

Deal With Difficult Clients

Not every client will be easy to work with. Some change their requirements halfway through or delay payments.

Here’s how to overcome it.

• Set Clear Expectations: Discuss deliverables, timelines, and revisions before starting the project.
• Communicate Regularly: Keep clients updated on your progress to avoid surprises.
• Use Escrow Payments: Platforms with escrow systems hold payments until work is approved, protecting both sides.

Final Thoughts

So, there you have it — a complete guide on how to navigate gig work platforms and grow your freelance career. All you need is to choose the right platform, create a strong profile, and deliver great work.

Success doesn’t come overnight, but every gig and review adds up. Take it one step at a time, stay consistent, and adapt as you learn.

With patience and effort, these platforms can become a steady source of income and opportunity.