by Julian Marszalek Staff | Photos by Twitter / Still

Southwest Airlines Adds In-Flight Live Music To Its Entertainment Programme

Hell at 36,000 feet if you don't like country'n'western

 

Southwest Airlines Warner Music Nashville live music in flight Photo: Twitter/Still

You know that eye-rolling moment when you’re travelling on a train or the tube and a busker climbs on to give you a rendition of Neil Diamond’s ‘Sweet Caroline’ and you just bury your face into the nearest free newspaper that’s lying around? Now imagine that at 36,000 feet.

In what looks like one of the most cringe-worthy marketing moves of recent years, US airline Southwest has added live pop-up performances to selected flights on its schedule. Which is all well and good if you like a bit of country’n’western but less so if you’re not so partial and don’t have a parachute.

Billboard reports that the move comes as part of a team up between the airline and Warner Music Nashville (WMN). Southwestern will offer pop-up shows on board flights featuring WMN artists, and in return the label will continue using the airline.

And stuck in the middle will be the poor passengers with absolutely no means of escape.

Kicking off the new promo was Devin Dawson who performed on a flight from Nashville to Philadelphia. Landing at the City Of Brotherly Love, Dawson said: "That was a little bit different than what I usually do every day. You know, some people don't really enjoy flying; some people get very nervous and don't like it.

“I hope that something like this [performance] is just a cool surprise for some [passengers] that helps them forget about their everyday woes, and I'll just play a couple of songs to make them smile."

Have a look for yourselves:

 

However, judging by reactions on Twitter, it seems that the idea hasn’t been universally welcomed:

 

 

 

Hmm. Having studied the footage through out fingers, Gigwise can’t help thinking of this:

Julian Marszalek

Staff

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