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Schools Secretary Ed Balls has condemned the text message death threat sent by N-dubz rapper Dappy to a Radio 1 listener.
The Labour MP joined forces with Dappy and co. in the Government backed campaign against cyber-bullying in 2009 called Beatbullying.
N-Dubz were even inspired to write a song about the subject 'R U Cyber Safe?'.
However, since news emerged today of Dappy - real name Dino Contostavlos - sending a text message to 22-year-old Chloe Moody saying “Your gonna die”, amongst other expletives, there has been a backlash against the star.
First Beatbully cut all association with Dappy, now Mr Balls has said: "This text message was completely unacceptable and it is right that he has not only apologised, but accepted there was no excuse for his behaviour.
"I know that many artists work with Beatbullying because they genuinely want to use their influence with young people to campaign against bullying.
"But that starts with ensuring their own behaviour sets the right example."
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