Kanye West Unveils New Design Company DONDA During Twitter Rant

Kanye West has revealed plans to launch a new design company DONDA during a two-hour Twitter tirade.

The rapper, who is currently living in UK, said the company is named after his late mother who died in 2007.

Kanye wrote on Twitter: "DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas,"

The rapper said the company was actively seeking to hire creative people within 22 divisions, including graphic designers and producers, architects, lawyers, nutritionists and scientists.

''DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas. I am assembling a team of architects, graphic designers, directors musicians, producers, A&Rs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist, teachers.''

He added: "I want to put creatives in a room together with like minds that are all waaaay doper than me.

"We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel."

Kanye West has relocated his label acts such as Common and John Legend to the UK. His move to London comes in a bid to become a serious fashion designer.

West will now fly over from his label G.O.O.D. including Big Sean, Common, Kid Cudi and singer John Legend.

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