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David Cameron will reportedly attempt to bring in cinema style certificates for music videos to curb the 'sexualisation' of young children through pop music promos.

The Prime Minister has long criticised videos that show particularly adult images and the way they are readily available to children via Youtube and TV. It is believed hi will action his plan with a series of meetings with music industry officials next month.

Any label found disobeying the ban on racy imagery would be punished by the government.

Speaking to The Sun about the government's plans, Reg Bailley (who wrote the 2011 report 'Let Children Be Children) said: "Some parents expressed concern that these videos were influencing their sons' behaviour towards women in a negative way."

"Many of the industries mentioned in last year's report responded positively to our recommendations. I cannot say that has been the case with music videos. Age ratings should be introduced for music videos."

Cameron made his feelings on the "the commercialisation and sexualisation" of children clear in January.