Many of todays best (and worst) directors started with music videos, including David Fincher. As such they are often a medium for extreme experimentation, humor and techniques that years later will find their way into Hollywood.
This is a list of 2011's best offerings, which to be frank have been an extremely great crop with the expenses of the equipment needed to make a great offering falling drastically over the last few years.
We've got cats with knives, old people partying, Hollywood stars and lots of titillation - so basically there is something for everyone in here.
The list features rihanna, Lady gaga, Foo Fighters, Battles and Mastodon in what is perhaps the most eclectic and eccentric list we have ever made.
See our round-up below...
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25) Rihanna - 'We Found Love': This epic piece sees the lusty starlet embrace her inner European by cavorting around an Irish wasteland with a Chris Brown lookalike. Speculated to be about the pairs troublesome relationship the video juxtaposes loving and violent imagery. It was controversial for supposedly glamourising smoking and drug use.