Photo: WENN.com
Norweigan comedian duo Ylvis claim 'The Fox (What Does the Fox Say?)' was meant to be nothing more than a joke.
The international hit, created by Norweigan brothers Bard and Vegard Ylvisaker was intended to be nothing more than a prank to feature on their Television talk show. However after it's posting on the internet in September, 'The Fox (What Does the Fox Say?)' has racked up hundreds of thousands of views each day and overtaken the likes of Robin Thicke on the Billboard 100 in America.
The brothers made the track with the assistance of hit producing duo Stargate, who have worked with the likes of Rihanna, Katy Perry and Wiz Khalifa, except that they had every intention of the song being bad, stating "From a comedian's perspective, it would be much more fun is we misused their talents, we go make that song, we come back to our talk show and we say 'Sorry guys'."
Ylvis have also been asked to perform the hit live on numerous American TV shows, as well as appearing alongside the likes of Justin Timberlake at the recent iHeartRadio event.
Watch their performance of 'The Fox (What Does the Fox Say?)' on Jimmy Fallon below:
Ylvis have already been signed by the Norweigian arm of Warner Music and after selling over 75,000 copies of the song per week, senior vice-president for promotion at Warner Brothers Records has admitted his surprise, saying "There are a lot of hit songs that people have put major muscle and campaigns behind, for months and months, that aren't selling half of that, or a quarter of that."
Vegard stated that interest in the song will inevitably wane within a month or so, "There might come a song about wolves from Denmark in the next week, and then suddenly, we're off the hook. That's OK. Even if that happens, it's been fun."
Below: New one-hit wonders - will Ylvis fall into the trap?
