YouTube dropped their 2015 Rewind compilation yesterday (9 December). Celebrating the music, moves, and movies that made 2015, the mashup video released by YouTube has generated over 14 million hits in the space of two days.
A highly popular concept that now reaches its fifth birthday, the Rewind video celebrates the year's most viral clips, most watched tracks, and features a wide variety of people, bloggers, presenters and musicians, including the likes of James Corden, T-Pain, Smosh, Dan and Phil, and Zoella.
Titled 'Now Watch Me 2015', it goes through a mashed up selection of songs, including this year's biggest hits, such as 'Where R U Now' by Jack U and Justin Bieber, Felix Jaehn's remix of 'Cheerleader', Major Lazer and Mø's 'Lean On', The Weeknd's 'Can't Feel My Face', and Silento's 'Nae Nae'.
The compilation, now in its fifth year, focuses this time on viral outlets, especially videos which were posted and reposted across the planet. In an article published by AdAge, Kevin Alloca, YouTube's head of culture and trends, spoke about the recent blurring the lines between mainstream culture and YouTube.
"When I think about what Rewind this year represents to me, it's YouTube stars in particular, but YouTube culture had maybe its biggest crossover year we've had... And the line between mainstream culture and YouTube culture are almost nonexistent."
Watch the viral video below.