Liam Gallagher and Kasabian’s Tom Meighan have been drafted in to model for a trendy fashion label.

The company Gio-Goi has drafted in the rockers to help promote their autumn and winter collection.

Run by Anthony and Christopher Donnelly, the Gio-Goi founders have apparently become good friends with many big names after frequenting the rock n’roll circuit.

Anthony said of the scoop: “You don’t get much cooler than Oasis and Kasabian. These boys represent the football terraces where Gio-Goi belongs.”

The brand has previously worked with the likes of The Enemy, Amy Winehouse, Pete Doherty and the superclub Cream in the past.