So I’ve come to the conclusion having watched our annual celebration of British music last night that the BRITS are losing their touch. In fact I’d say after last night’s results, The BRITS have hit an all time low for credibility.
Let’s review the winners list: JLS, Kasabian, Oasis, Spice Girls, Lady GaGa, Jay-Z, Dizzee Rascal, Lily Allen, Florence and the Machine and Robbie Williams. I’m not about to question that talent pool because there are some great artists, but did the awards have to be so utterly predictable? Every single award winner seemed to either perform or present an award (bar Liam of course!).
Why throw Animal Collective or Friendly Fires into categories when we already know they stand no chance of winning because the public vote will inevitably exclude them?
The reason the Mercury Music Prize is so exciting is because you genuinely don’t know who’s going to win until Jools Holland puts you out of your misery. The reason for that expectation is the judging panel.
If you let the public decide of course JLS will romp home! But I’m sick and tired of the once enamoured BRITS being lowered to a popularity contest. Peter Kay described JLS best in saying “Here they are: the act that finished second in the fifth season of X-Factor.” At what stage in the past year did JLS achieve anything bar mass popularity?
Florence and the Machine’s album may have sold by the shed load and recently topped the charts but what about all those less than flattering reviews it received on release – do the critics still have any say?
The criticism goes on: Robbie Williams seemed like a lazy choice for the outstanding contribution award, Lady GaGa underwhelmed when expected to steal the show, Cheryl Cole danced fantastically whilst miming her face off and the highlight was two U.S. artists singing an ode to New York – I thought it was the BRITS??
So leave it to Liam Gallagher to finally make something about the BRITS 2010 memorable. After swearing on stage and lobbing his award into the crowd, he proceeded to ask for Class A drugs on ITV2. At least that was less predictable than the award winners.
The Brit Awards winners:
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The BRIT Awards Launch 2010 In Photos
The Brit Awards 2007 - Gigwise Verdict
Serpentine Sessions 2010 With Patti Smith, Fionn Regan And Dawn Kinnard
The Sunseekers Of Glastonbury 2010
Scissor Sisters Bring 'Night Work' To Manchester 
- Totally agree! :)
- Liam swearing and talking about drugs is about the most predictable thing in the world.
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- I think Lady Gagas performance was excellent and if you recall, it was a tribute to Alexander McQueen!
I was just disappointed with Gaga - a better tribute would have been to go for it and produce something really memorable which stole the show - she's all about being spectacular not boring!
- cheryl cole's miming was atrocious - if you can't sing and dance at the same time - then just sing. lily allen was awesome and who couldn't love gaga?
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