Jessie J, Take That Support Bob Marley Campaign For East Africa Crisis - Video

Jessie J and Take That have lent their support to a campaign seeking to raise awareness of the ongoing food crisis in East Africa.

Failed rains and rising food prices has left the region in turmoil, with fears for the lives of over 10 million people.

In response to the crisis, Simon Fuller, Chris Blackwell and the Bob Marley Estate have approved the release of the Marley's 1973 song 'High Tide Low Tide'.

Proceeds from sales of the song will go towards Save The Children and the East Africa Famine.

You can watch a short film about the famine, directed by Kevin Macdonald, on Gigwise below. The single is available to download now from iTunes.

Bob Marley & The Wailers 'High Tide Or Low Tide':

Jessie J - Through The Years