Kanye West, Jay-Z Open 'Watch The Throne' Store In New York

Kanye West and Jay-Z have opened up their own 'Watch The Throne' store in New York.

The pair, who released their anticipated joint album 'Watch The Throne' last week', have opened the temporary store in Soho, New York to help avoid the album being pirated online.

The store is located on at 201 Mulberry Street in New York' and has been described by MTV as a building 'wrapped in gold'.

Inside their latest single 'Otis' is played on a loop, whilst the vehicle featured in the video for the single is in the corner of the shop.

A Roc Nation representative told Billboard: "It was really important to [Jay-Z] that people experienced this album in its entirety when they first listened to it. That was really the driving force of it, to create that nostalgic moment of unwrapping the CD and listening to it for the first time."

The 16-track album includes production from Mike Dean, The Neptunes, Swizz Beatz, Lex Luger and No I.D.. Beyonce, Otis Redding and Mr Hudson are among the guest vocalists.

20 Facts About Kanye West And Jay-Z