More about: The Vaccines
The Vaccines have unveiled the video for their song 'Wetsuit', which has been compiled using fan-sourced Instagr.am photos.
The video, which you can watch below, was directed by Poppy De Villeneuve, of Partizan.
It features nearly 3000 images, which were submitted from over 30 countries, and is designed to tell the story of a festival day, with The Vaccines at the centre of the tale.
Singer Justin Young said: “We always talk about breaking down the barriers between the band and the fans. We like sharing music with them, meeting them, interacting with them, as most bands do. So this felt like the ultimate interaction.
“Instagram was suggested to give photos taken on people's phone a nice warm feel. It’s great to be able to make the fans part of our art.”
De Villeneuve said: “Making the audience part of the narrative turned out to be surprisingly easy. What was particularly great to see was the whole range of ages we got from contributors."
'Wetsuit' is taken from The Vaccines debut album 'What Did You Expect From The Vacccines?'.
The Vaccines - live photos
More about: The Vaccines