Little Mix 'Cannonball' Video Labelled As 'S*it' By X Factor Fans

Little Mix's video for single 'Cannonball' has been slammed by X Factor fans – you can watch it below.

The video, released yesterday (December 21) has been criticised by fans for not including any original footage in the promo.

Fans wrote on YouTube: Omg I love them to bits but this vid is s**.'

'Why did they not make a proper video like all the other X Factor winners?' asked another fan. This video does not look good at all.'

The track, a cover of Damien Rice's 'Cannonball, was released last Sunday (December 11) following the band's win on the show.

The girl band's single went straight to number one in the Official UK Singles Chart on Sunday night (December 18), outselling the rest of the Top Five put together.

According to The Guardian their debut sold just 210,000 copies in its first week – less than half the amount shifted by Matt Cardle last year, when When You Collide sold 429,000 copies during its first week of release. 

Little Mix – 'Cannonball':